GTM Engineering control plane
The outbound engine SDRs and AEs run on, end to end.
One system that turns public response-failure evidence into booked meetings: detect → score → price → draft → sequence → route → measure. This page is the engineer's view of the machine. The reps live in Signal sweep, Sequences, and Pipeline.
What the machine is producing
Automation-sourced pipeline
$816,120
$182,400 already closed won
Meetings booked
11
by sequences, last 30 days
Reply rate
16%
across active cadences
Rep adoption
9 / 10
AEs + SDRs active this week
Sourced from the Pipeline and Sequences views. Every number here traces to a record you can open.
How it works · listen → prioritize → engage → assist
Step 1
Listen
Public buying signals, streamed in and deduped.
Step 2
Prioritize
Enrich each lead, score it, send it to the right AE.
Step 3
Engage
Multi-channel sequences that run on their own.
Step 4
Let AI do the busywork
Claude researches the account and drafts the first touch.
Engineering decisions · the hard parts, handled
the questions a platform or RevOps lead asks in the first ten minutes
Identity resolution
One lead, one company, matched across a Bluesky handle, an email, and a CRM record. Fuzzy match on domain plus name, so nobody enters a sequence twice.
Enrichment as a waterfall
Cheapest provider first, the next only runs on a miss. Pay-on-success holds the blended cost near $0.05 per verified contact, not $0.30.
Scoring is fit × intent
Firmographic fit times live signal strength, calibrated against closed-won, so the number tracks real conversion instead of gut feel.
Idempotent CRM writes
Every Salesforce push is keyed on the account, so a re-run updates the record instead of duplicating it. No franken-accounts for AEs to untangle.
Deliverability guardrails
Domain warmup, per-inbox send caps, and a bounce-rate circuit breaker, so scaling volume never torches the sending reputation.
Compliance by default
Do-not-contact and unsubscribe are honored at enrollment, not after the send. Full suppression is a hard gate, not a line in a report.
Automation-sourced pipeline · 8 weeks
+251%
Recoverable ARR added per week by the signal engine, no manual prospecting.
Data quality
the part a RevOps leader interrogates first